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Rock & Roll Strategy

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Rock & Roll Strategy
Studio album by
ReleasedSeptember 1988
Recorded1987–1988
GenreSouthern rock, adult contemporary, AOR
Length50:58
LabelA&M
ProducerRodney Mills
38 Special chronology
Flashback: The Best of 38 Special
(1987)
Rock & Roll Strategy
(1988)
Bone Against Steel
(1991)
Professional ratings
Review scores
SourceRating
AllMusic[1]
The Rolling Stone Album Guide[2]

Rock & Roll Strategy is the eighth studio album by the southern rock band 38 Special, released in 1988.[2] It was their final album for long-time label A&M Records. The album contained the group's last top 10 hit, "Second Chance", which peaked at No. 6 on the Billboard Hot 100 singles chart.

Production

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The album was the first with vocalist and keyboard player Max Carl, who wrote "Little Sheba", about women wrestling in jello.[3]

Track listing

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Comin' Down Tonight cover
  1. "Rock & Roll Strategy" (Max Carl, Donnie Van Zant) – 4:34
  2. "What's It to Ya?" (Robert White Johnson, Michael Lunn, Van Zant) – 4:30
  3. "Little Sheba" (Carl) – 4:54
  4. "Comin' Down Tonight" (Carl, Jeff Carlisi, Johnson, Van Zant) – 4:26
  5. "Midnight Magic" (Mark Baker, Carlisi, Cal Curtis, Johnson, Van Zant) – 4:21
  6. "Second Chance" (Carl, Carlisi, Curtis) – 5:04
  7. "Hot 'Lanta" (Carl) – 5:42
  8. "Never Be Lonely" (Carl, Danny Chauncey) – 4:39
  9. "Chattahoochee" (Johnson, Lunn, Van Zant) – 4:11
  10. "Innocent Eyes" (Carl, Carlisi, Chauncey) – 4:17
  11. "Love Strikes" (Carlisi, Johnson, Van Zant) – 4:31

Personnel

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.38 Special

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Additional musicians

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Production

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  • Rodney Mills – producer, engineer, mixing
  • Edd Miller – engineer, mixing
  • Thom "TK" Kidd – mix assistant
  • Bob Ludwig – mastering
  • Mark Rogers – production coordination
  • Norman Moore – art direction, design
  • Chris Cuffaro – photography

Studios

  • Recorded at Soundscape Studios (Atlanta, Georgia).
  • Mixed at Cheshire Recording Studios (Atlanta, Georgia).
  • Mastered at Masterdisk (New York City, New York).

Charts

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Chart (1988) Peak
position
US Billboard 200 61

Singles

Year Single Chart Position
1988 "Little Sheba" US Album Rock Tracks 15
"Rock & Roll Strategy" 5
US Billboard Hot 100 67
1989 "Comin' Down Tonight" 67
"Second Chance" 6
US Adult Contemporary 1
US Album Rock Tracks 2

References

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  1. ^ Rock & Roll Strategy at AllMusic
  2. ^ a b The Rolling Stone Album Guide. Random House. 1992. p. 702.
  3. ^ Snider, Eric (10 Mar 1989). ".38 Special Keeps Its Southern Style". Weekend. St. Petersburg Times. p. 24.